Browsing All Posts filed under »Startup stories«

Are you the bad habits of your customer?

June 1, 2017 by


I was talking to a friend of mine recently, and he mentioned that his customers keep coming back to him for more and more of his services. Even, when he quit his job and moved onto a different company, his customers followed him to the new company. He was mentioning that he is their bad […]

Bad reviews are good for business!

May 5, 2017 by


We manage the social media promotions for a technology company and we received a comment from one of their customers on their Facebook page, stating that they are unhappy with the support provided by the organisation. While we had the option of hiding the comment and acting on it, we did check with our customer […]

Your story is worth telling…

April 9, 2014 by


Recently, I was doing a workshop on storytelling, where I was speaking about the importance of using personal stories in communication. Many of them had this question in their minds and one of them asked me, “Why would somebody be interested in my story?”. I asked them back, if they can tell me names of […]

Circular Logic

August 10, 2013 by


One of my friends runs a civil contracts business. He had to source some parts from an electrical company called Schindler. Now Schindler in turn sourced parts from another company called Accentech, who were my friend’s client, and happened to be hammering him on price. After much to and fro, he could take it no […]

All or nothing endeavor

April 28, 2013 by


Politics is an all or nothing endeavor. For example, if the company’s sales only measures 115 crores this year, instead of its goal of 120 crores, all is not lost. Maybe, its stock prices might tick down a few points and a few executives might earn a slightly smaller bonus. But the company won’t shut […]

Napoleon and Storytelling!

April 9, 2013 by


This is a storytelling workshop poster I created for Saba’s session that starts this Sunday. There is a story behind the poster. Back in the day, when Napoleon was quite arguably the most prominent figure in world politics during his lifetime, he had a lot of enemies and equal number of followers. As such, he […]

Defining what we do!

April 5, 2013 by


The biggest problem that every organization faces today is describing what they do in simple language. Most of them end up using innovative, revolutionizing, next generation, state-of-the-art, top-of-the-line, best-of-breed, edge-of-the-pavement and end-of-the-rope in their descriptions. Most often than not, they don’t mean anything. Add to this, their vision and mission and it only adds to […]